Sydney Moore

President

Sydney Moore currently serves as President, where she leads with a steady, principled approach rooted in integrity, structure, and long-term vision. With a strong foundation in financial operations, project management, and client relations, Sydney guides the organization with quiet confidence, ensuring each decision supports the health of the business, the strength of the team, and the legacy of the brand. 

Sydney’s career spans financial strategy, fulfillment operations, and cross-functional collaboration, giving her a unique lens for aligning day-to-day execution with high-level organizational goals. She is known for creating calm in complexity, building systems that last, and approaching challenges with empathy and resolve. 

She proudly carries forward the legacy of Lynda Rife, who founded Rifeline in 2002 and built it into a respected leader in public involvement and community engagement. With reverence for the firm’s founding vision and a passion for building sustainable, people-centered organizations, Sydney is shepherding Rifeline into its next chapter—where operational excellence and human connection continue to define its work.